When data loss becomes existential

Economic stability and resilience are critical for companies to stay in the market and remain competitive. Yet a single moment of carelessness can seriously endanger that goal.

An example to illustrate:

Imagine it’s 3:48 a.m. and, as the managing director of a mid-sized company, you receive an urgent call: “There was a fire at your company. The good news: the offices are intact. The bad news: the server room is badly damaged.” You worry about the high hardware costs now coming your way. Then it hits you: without an offsite backup, all customer data and vital corporate information are at risk. The question arises: could preventive safeguard measures have avoided this shock?

Many companies underestimate the consequences of data loss. The impacts range from massive revenue losses to reputational damage and even potential business closure – a risk that could be avoided with a proper data protection strategy. Statistics show that about 60% of companies suffering a significant data loss cease operations within the following six months.

Potential financial burdens and legal consequences

Data loss can trigger operational and production outages, leading to financial damage and lost revenue. In addition, the loss of sensitive data can have serious legal and financial consequences: fines for loss of personal data, contractual penalties, and in some cases even personal liability claims against management. Given these risks, postponing data protection measures isn’t an option.

Impact on reputation and customer relationships

The damage of data loss often goes far beyond the material: it presents a major reputational risk. Delayed projects, missed deadlines and unfulfilled delivery commitments erode trust with existing customers and deter potential new ones. Existing business relationships are also at risk: partners concerned about their data may demand stricter safeguards or reconsider the partnership.

Prevention by experts

The solution? A strategic protection concept that in an emergency not only safeguards data but also ensures business continuity. At ADESTIS, every solution begins with individual consultation because the optimal model depends on your specific protection goals: can you tolerate some downtime and data loss – or do you require immediate availability?

Your Recovery Time Objective (RTO) and Recovery Point Objective (RPO) requirements set the course: together we determine whether Backup as a Service (BaaS) or Disaster Recovery as a Service (DRaaS) is the right choice.